The New 3ality (Digital, that is).

Watch Chuck in 3D Online!

angela.gyetvan@3alitydigital.com — Tue, 27 Jan 2009 19:06:00 GMT

Do you have your glasses for the big day yet? What big day, you ask? Why, the Super Bowl, of course. And the day after -- for the first-ever full-length 3D broadcast of a scripted television series: "Chuck," the show that's been breaking new ground since its first episode.

For a taste of what's to come, check out this clip on YouTube. You'll need your Color Code 3D glasses (you can pick them up from a SoBe LifeWater or Pepsi display in your local supermarket.) For best results, click on button with the arrow and select "Watch in HQ" -- we think you'll be quite pleased. (And perhaps a tad hungry after viewing.)

Super 3D for the Super Bowl.

angela.gyetvan@3alitydigital.com — Tue, 27 Jan 2009 02:02:00 GMT

As much as we love the work week here at 3ality Digital, what we're really waiting for -- at least this week -- is the weekend. Why, you ask? Well, because it's Super Bowl weekend, when the world is going to get a look at the fruits of our labor: one of the first 3D commercials to air during the Super Bowl. That's right -- 3ality Digital shot the live footage for the groundbreaking SoBe LifeWater/DreamWorks/Intel commercial airing at halftime.

You don't want to miss out on this one! You'll need a special pair of glasses to see the 3D. Intel is distributing about 125 million pairs, so it should be easy to find some. Check out SoBe LifeWater displays at these retailers: K-Mart, Safeway, Vons, Ralphs, Kroger, A&P, Frys, Supervalu, Food Lion, Pathmark, Coburn, Fairway, Fresh Brands, Hy Vee, Nash Finch, Dollar General and Winn-Dixie. You'll also be able to find them at Target and Meijers, although the glasses won't be in stock in those stores until January 31st. The glasses are free -- no purchase required.

And, once the commercial is over and you've enjoyed a few monsters, aliens and dancing lizards in 3D, don't ditch the glasses. That's because NBC will be airing a full episode of Chuck in 3D the following night, February 2nd. That's right, a full episode of Chuck, featuring a guest appearance by Dominic Monaghan, shot in live, digital 3D by ... you guessed it, 3ality Digital.

So, round up your buddies and your football jerseys, and kick back to enjoy a little 3D on your TV. You'll be participating in the evolution of entertainment's next dimension -- something to tell your grandkids, one day.

U2 3D: The Kudos Rock On ....

angela.gyetvan@3alitydigital.com — Thu, 18 Dec 2008 00:31:00 GMT

U2 3D is named to the Sydney Morning Herald's "Ten Best Films of 2008" list.

Football in Live 3D: It's "Transformative."

angela.gyetvan@3alitydigital.com — Tue, 16 Dec 2008 19:03:00 GMT

3ality Digital recentlly broadcast the first NFL game in live digital 3D. We're about to make it a double by doing the same for the FedEx BCS Championship Game on January 8th.